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Website Design Questions

For anyone just getting started in web design, or looking to have have their first website built, all the technical jargon and acronyms can be intimidating. This list of common website design questions will help you become more familiar with commonly used terminology.

If you’re looking questions and answers specific to VentusWeb, our services, or our process, please visit our FAQ page.

What is HTML?

HTML stands for Hypertext Markup Language and it’s a system for structuring website content. With HTML tags, content can marked up so that a browser can render important parts of content, such as a heading, paragraphs, or a bulleted list.

What is a mock-up?

A mock-up is a version of your website that we’ll use to acquire feedback. Once we’ve come up with a design, we’ll show you a “mock-up” which you can then approve.

This early prototype is important part of the website design process so that we can finalize the look and feel of your website before we begin working on a coded, fully-functional version.

What is FTP?

FTP, or File Transfer Protocol, is the quickest and easiest way to transfer images and other large files to and from your computer. Our team may give you instructions to use FTP to save files that we’ll need for your website. You’ll simply upload them from your computer to the account provided, where our designers and developers can access them so that they can be incorporated into your website.

What do you mean by uploading?

Uploading is the transfer of a file from one computer system to another. If you have an image on your computer that you would like to add to your website, we may ask that you upload it to either an email client or FTP so that it can be sent to the computer of a designer or developer on our team.

What is a Web Host?

A web host, or hosting provider, is the one who stores your website and transmits it to the Internet. Once you have a domain name and a completed website, you’ll need to get hosting so that it can finally be viewed online.

What is a Web Server?

A web server is where your website (e.g. the HTML, copy, images, and all files) are physically stored. When a user types in your domain name, the address will point to the physical web server where your website is hosted. When it finds your site, it will be served up to the user.

What is a content management system?

A content management system, or CMS, is an application that allows users to easily add, edit, and manage the pages of a website without coding experience or technical know-how. WordPress is an example of a CMS used by VentusWeb to give customers greater control over their website’s content.

What do you mean by WYSIWYG?

WYSIWYG is an acronym that stands for What You See Is What You Get. Many content management systems, like WordPress, have WYSIWYG editors that make it easy to style copy, add images, or perform other edits to content, without touching a single bit of code. You make the edit, and the WYSIWYG editor makes the change, just like styling information in a word processor like Microsoft Word.

What is DNS?

DNS is short for Domain Name System and it’s the address for your website. It’s a system that translates a domain name, such as, into an IP address such as

Why is that important? Well, the IP address represents the actual physical location of your website. The IP corresponds to the specific server where your website is stored with a web host.

What is a responsive website?

Responsive web design is an approach to designing a website that automatically adjusts to different screen sizes. Responsive design is a popular trend that allows users to view your website on tablets and smartphones with minimal resizing, panning, and scrolling. It also allows your site to have a consistent user experience across various screen sizes and devices.